In the constantly evolving digital landscape, grabbing user attention is a monumental challenge. With banner ads often suffering from banner blindness, IRCTC, India's leading railway reservation platform, embraced a innovative solution - native advertising. This method embeds sponsored content seamlessly within the user experience, delivering relev

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Native banner advertising on IRCTC presents a powerful opportunity to target travelers effectively. By seamlessly integrating advertisements into the user interface, brands can enhance their exposure among a highly interested audience. This methodology allows for credible content that connects with travelers, boosting engagement and sales. Utilizi

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The Indian Railways Catering and Tourism Corporation (IRCTC) has made a remarkable move in the digital advertising sphere. Their recent ad campaign relies heavily on native banners, which have become increasingly popular in capturing user attention. These ads seamlessly blend with the surrounding content, making them less intrusive than traditional